:root{--color-bg:#f4f5f2;--color-paper:#fbfbf8;--color-ink:#202826;--color-heading:#3f4d49;--color-muted:#65706c;--color-line:#d9dedb;--color-blue:#77939a;--color-teal:#8aa6a0;--color-sage:#a8b6aa;--color-soft-blue:#dfe8e9;--color-soft-teal:#e2ece8;--color-soft-sage:#e7ece5;--space-xs:.5rem;--space-sm:1rem;--space-md:1.75rem;--space-lg:3.5rem;--space-xl:6rem;--content-width:73.75rem;--radius-sm:1.125rem;--radius-lg:1.5rem;color-scheme:light}*,:before,:after{box-sizing:border-box}html{scroll-behavior:smooth}body{background:var(--color-bg);color:var(--color-ink);-webkit-font-smoothing:antialiased;margin:0;font-family:-apple-system,BlinkMacSystemFont,Segoe UI,Helvetica,Arial,sans-serif;line-height:1.6}a{color:inherit;text-decoration:none}.page{width:min(calc(100% - 2.5rem), var(--content-width));margin-inline:auto}.skip-link{z-index:100;background:var(--color-ink);color:var(--color-paper);padding:.65rem .9rem;position:fixed;top:.75rem;left:.75rem;transform:translateY(-180%)}.skip-link:focus{transform:translateY(0)}:focus-visible{outline-offset:4px;outline:3px solid #395f67}.site-header{z-index:20;border-bottom:1px solid color-mix(in srgb, var(--color-line) 76%, transparent);background:color-mix(in srgb, var(--color-bg) 88%, transparent);backdrop-filter:blur(14px);position:sticky;top:0}.header-inner{justify-content:space-between;align-items:center;gap:var(--space-md);min-height:4.875rem;display:flex}.brand{letter-spacing:.08em;font-size:.875rem;font-weight:680}.nav-links{color:var(--color-muted);gap:clamp(.9rem,2.3vw,1.75rem);margin:0;padding:0;font-size:.875rem;list-style:none;display:flex}.nav-links a{text-underline-offset:.28rem;padding-block:.65rem;display:inline-block}.nav-links a:hover,.nav-links a[aria-current=page]{color:var(--color-ink)}.nav-links a[aria-current=page]{text-decoration:underline}.hero{border-bottom:1px solid var(--color-line);align-content:center;min-height:calc(78vh - 4.875rem);padding-block:5.625rem 4.5rem;display:grid}.eyebrow{color:var(--color-blue);letter-spacing:.12em;text-transform:uppercase;margin:0 0 1.125rem;font-size:.8125rem;font-weight:700}.hero h1{max-width:51.25rem;color:var(--color-heading);letter-spacing:-.025em;margin:0;font-family:Georgia,Times New Roman,serif;font-size:clamp(2rem,4.6vw,3.625rem);font-weight:400;line-height:1.12}.hero-copy{color:#56625e;letter-spacing:-.012em;max-width:43.75rem;margin:1.875rem 0 0;font-size:clamp(1.125rem,1.9vw,1.5rem);line-height:1.55}.primary-link{background:#ffffff61;border:1px solid #b9c5c2;border-radius:999px;align-items:center;gap:.65rem;margin-top:2.125rem;padding:.8rem 1.1rem;font-size:.875rem;font-weight:650;transition:background .18s,border-color .18s,transform .18s;display:inline-flex}.primary-link:hover{background:var(--color-paper);border-color:#9fb0ac;transform:translateY(-2px)}.hero-meta{justify-content:space-between;gap:var(--space-sm);color:var(--color-muted);letter-spacing:.08em;text-transform:uppercase;margin-top:4.75rem;font-size:.75rem;display:flex}main[tabindex="-1"]:focus{outline:none}.site-section{padding-block:var(--space-xl);border-bottom:1px solid var(--color-line)}.section-head{justify-content:space-between;align-items:end;gap:var(--space-md);margin-bottom:2.125rem;display:flex}.section-head h2,.about-grid h2,.site-footer h2{color:var(--color-heading);letter-spacing:-.04em;margin:0;font-family:Georgia,Times New Roman,serif;font-size:clamp(2.5rem,6vw,4.375rem);font-weight:500;line-height:1}.section-head p{max-width:27rem;color:var(--color-muted);margin:0 0 .25rem;font-size:.875rem}.project-grid,.project-list{gap:var(--space-md);grid-template-columns:repeat(2,minmax(0,1fr));display:grid}.project-grid{margin-top:var(--space-md)}.project-card{border:1px solid var(--color-line);border-radius:var(--radius-lg);background:var(--color-paper);min-width:0;transition:box-shadow .22s,transform .22s;overflow:hidden}.project-card--featured{grid-column:1/-1}.project-card__link{grid-template-rows:auto 1fr;gap:0;height:100%;padding:1.5rem;display:grid}.project-card--featured .project-card__link{gap:var(--space-md);padding:var(--space-md);grid-template-rows:1fr;grid-template-columns:1.15fr .85fr}.project-card__link:focus-visible{outline-offset:-5px}.project-visual{border-radius:var(--radius-sm);border:1px solid #4c635c14;min-height:16.25rem;margin-bottom:1.5rem;position:relative;overflow:hidden}.project-card--featured .project-visual{min-height:26.875rem;margin-bottom:0}.project-visual span{color:#516762;letter-spacing:.1em;font-size:.75rem;font-weight:700;position:absolute;bottom:1.125rem;left:1.25rem}.project-visual--shared-space-shared-responsibility{background:linear-gradient(140deg, #ffffff94, #fff0), repeating-linear-gradient(0deg, transparent 0 2.125rem, #465e5717 2.1875rem 2.25rem), var(--color-soft-sage)}.project-visual--shared-space-shared-responsibility span{top:1.75rem;bottom:auto}.project-visual--shared-space-shared-responsibility:after{content:"shared space / shared responsibility";color:#41554e;width:76%;font:italic clamp(1.65rem,3vw,2.125rem)/1.1 Georgia,Times New Roman,serif;position:absolute;bottom:1.625rem;left:1.75rem}.project-visual--reepub{background:linear-gradient(135deg, transparent 0 47%, #ffffff85 48% 52%, transparent 53%), var(--color-soft-blue)}.project-visual--readest-openai{background:radial-gradient(circle at 70% 35%, #ffffffbf 0 6%, transparent 7%), linear-gradient(145deg, #fff3, transparent), var(--color-soft-teal)}.project-visual--documentation-information-coordination{background:linear-gradient(90deg, transparent 0 11%, #4a605a1a 11.2% 11.45%, transparent 11.65%), repeating-linear-gradient(0deg, transparent 0 2.6rem, #4a605a17 2.65rem 2.72rem), linear-gradient(145deg, #ffffff7a, transparent 55%), var(--color-soft-sage)}.project-visual--documentation-information-coordination:before,.project-visual--documentation-information-coordination:after{content:"";background:#fbfbf891;border:1px solid #465d5629;border-radius:.55rem;width:34%;height:26%;position:absolute;right:9%;box-shadow:0 .7rem 1.75rem #41544e0d}.project-visual--documentation-information-coordination:before{top:16%}.project-visual--documentation-information-coordination:after{top:47%;right:16%}.project-visual--social-media-content-operations{background:linear-gradient(90deg,#0000 0 31%,#4f655f1a 31.3% 31.7%,#0000 32% 66%,#4f655f1a 66.3% 66.7%,#0000 67%),linear-gradient(0deg,#0000 0 47%,#4f655f1a 47.3% 47.7%,#0000 48%),linear-gradient(145deg,#ffffff5c,#0000),#e7ebe5}.project-visual--ai-assisted-builds{background:radial-gradient(circle at 72% 32%, #ffffffa3 0 7%, transparent 7.5%), linear-gradient(128deg, var(--color-soft-blue) 0 49.5%, var(--color-soft-teal) 50.5% 100%)}.project-card__content{flex-direction:column;justify-content:space-between;min-width:0;display:flex}.project-index{color:var(--color-muted);letter-spacing:.13em;text-transform:uppercase;margin:0;font-size:.75rem}.project-card h3{color:var(--color-heading);letter-spacing:-.03em;margin:1.125rem 0 .75rem;font-family:Georgia,Times New Roman,serif;font-size:clamp(1.875rem,3.6vw,2.625rem);font-weight:500;line-height:1.08}.project-card--featured h3{font-size:clamp(2.375rem,4.5vw,3.75rem)}.tag-row{flex-wrap:wrap;gap:.5rem;margin-bottom:1.25rem;display:flex}.tag{color:#59645f;letter-spacing:.06em;text-transform:uppercase;background:#eef1ee;border:1px solid #e0e5e1;border-radius:999px;padding:.375rem .55rem;font-size:.6875rem}.project-description,.attribution-note{max-width:44ch;color:var(--color-muted);margin:0}.project-description{font-size:1rem}.attribution-note{border-top:1px solid var(--color-line);margin-top:1rem;padding-top:1rem;font-size:.8125rem}.attribution-note strong{color:var(--color-heading)}.project-arrow,.text-link{font-size:.875rem;font-weight:650}.project-arrow{margin-top:1.5rem}.text-link{text-underline-offset:.3rem;text-decoration:underline #afbbb7}.category-strip{flex-wrap:wrap;gap:.625rem;margin-top:2.375rem;display:flex}.category-strip span{color:#586861;letter-spacing:.12em;text-transform:uppercase;border-top:1px solid #b9c5c2;min-width:10.625rem;padding-top:.55rem;font-size:.75rem}.capabilities-section{background:#fbfbf861}.capabilities-grid{grid-template-columns:.85fr 1.15fr;align-items:start;gap:clamp(3rem,8vw,7rem);display:grid}.capabilities-grid h2,.section-head--quiet h2{color:var(--color-heading);letter-spacing:-.04em;margin:0;font-family:Georgia,Times New Roman,serif;font-size:clamp(2.25rem,4.8vw,3.75rem);font-weight:500;line-height:1.05}.capability-list{margin:0;padding:0;list-style:none}.capability-list li{border-top:1px solid var(--color-line);color:var(--color-heading);grid-template-columns:3rem 1fr;gap:1rem;padding:1rem 0;font-size:clamp(1rem,1.7vw,1.25rem);display:grid}.capability-list li:last-child{border-bottom:1px solid var(--color-line)}.capability-list span{color:var(--color-blue);letter-spacing:.11em;font-size:.7rem}.section-head--quiet{align-items:start}.section-head--quiet .eyebrow{margin-bottom:.75rem}.beyond-grid{gap:var(--space-md);grid-template-columns:minmax(0,1.55fr) minmax(15rem,.45fr);align-items:stretch;display:grid}.beyond-note{padding:var(--space-md);color:var(--color-muted);border-top:1px solid #b9c5c2;flex-direction:column;justify-content:end;display:flex}.beyond-note p{margin:0}.beyond-note p:first-child{color:var(--color-heading);margin-bottom:1rem;font-family:Georgia,Times New Roman,serif;font-size:1.5rem}.photo-strip{grid-template-columns:1.25fr .8fr 1fr 1.1fr;align-items:end;gap:.875rem;display:grid}.photo-block{border-radius:var(--radius-sm);background:linear-gradient(145deg, #ffffff40, transparent), var(--color-soft-blue);border:1px solid #43575112;min-height:15.625rem}.photo-block:nth-child(2){background-color:var(--color-soft-sage);min-height:20rem}.photo-block:nth-child(3){background-color:#e9e4dc;min-height:13.75rem}.photo-block:nth-child(4){background-color:var(--color-soft-teal);min-height:18.125rem}.photo-copy{justify-content:space-between;align-items:baseline;gap:1.875rem;margin-top:1.5rem;display:flex}.photo-copy p{color:var(--color-muted);margin:0}.about-grid{grid-template-columns:.85fr 1.15fr;align-items:start;gap:4.375rem;display:grid}.about-copy{color:var(--color-heading);letter-spacing:-.015em;font-size:clamp(1.2rem,2.1vw,1.7rem);line-height:1.5}.about-copy p{margin:0 0 1.25rem}.site-footer{padding-block:3.625rem 4.375rem}.footer-grid{justify-content:space-between;align-items:end;gap:1.875rem;display:flex}.site-footer h2{margin-bottom:.875rem;font-size:clamp(2.5rem,6vw,4rem)}.tiny{color:#84908b;letter-spacing:.1em;text-transform:uppercase;margin:0;font-size:.6875rem}.page-intro{border-bottom:1px solid var(--color-line);max-width:min(100% - 2.5rem,61rem);padding-block:7.5rem 6rem}.page-intro h1,.project-hero h1{color:var(--color-heading);letter-spacing:-.04em;margin:0;font-family:Georgia,Times New Roman,serif;font-size:clamp(2.75rem,7vw,5.25rem);font-weight:400;line-height:1.02}.page-intro>p:last-child{max-width:42rem;color:var(--color-muted);margin:1.75rem 0 0;font-size:clamp(1.125rem,2vw,1.4rem)}.listing-section,.placeholder-section{padding-block:var(--space-xl)}.listing-section--secondary{border-top:1px solid var(--color-line)}.project-list .project-card:first-child{grid-column:1/-1}.placeholder-section{min-height:25rem}.placeholder-section h2{color:var(--color-heading);margin:3rem 0 .5rem;font-family:Georgia,Times New Roman,serif;font-size:clamp(2rem,4vw,3rem);font-weight:500}.placeholder-section p{max-width:42rem;color:var(--color-muted);margin:0}.project-page{padding-block:7rem}.project-hero{max-width:58rem}.project-lede{color:var(--color-blue);letter-spacing:.08em;text-transform:uppercase;margin:1.5rem 0 .5rem;font-size:.8125rem;font-weight:700}.project-hero>p:not(.eyebrow,.project-lede){max-width:43rem;color:var(--color-muted);font-size:1.125rem}.project-meta{border-top:1px solid var(--color-line);grid-template-columns:repeat(2,minmax(0,1fr));gap:0;margin:3.5rem 0 0;display:grid}.project-meta div{border-bottom:1px solid var(--color-line);padding:1.25rem 1.5rem 1.25rem 0}.project-meta .project-meta__wide{grid-column:1/-1}.project-meta dt{color:var(--color-muted);letter-spacing:.1em;text-transform:uppercase;font-size:.6875rem}.project-meta dd{color:var(--color-heading);margin:.35rem 0 0}.project-methods{flex-wrap:wrap;margin:0;padding:0;list-style:none;display:flex}.project-methods li:not(:last-child):after{content:" · ";white-space:pre}.project-meta a,.prose a{text-underline-offset:.25rem;text-decoration:underline}.prose{border-top:1px solid var(--color-line);max-width:46rem;color:var(--color-muted);margin-top:5rem;padding-top:3rem;font-size:1.0625rem}.prose h2{color:var(--color-heading);letter-spacing:-.03em;margin:0 0 1rem;font-family:Georgia,Times New Roman,serif;font-size:clamp(2rem,4vw,3rem);font-weight:500}.project-page--case-study{padding-bottom:5rem}.project-page--case-study .project-hero{max-width:66rem}.project-page--case-study .project-hero>p:not(.eyebrow,.project-lede){max-width:52rem;font-size:clamp(1.125rem,2vw,1.4rem)}.case-study-body{border-top:0;min-width:0;max-width:none;margin-top:6rem;padding-top:0;font-size:1rem}.case-section{border-top:1px solid var(--color-line);grid-template-columns:minmax(13rem,.65fr) minmax(0,1.35fr);gap:clamp(2.5rem,7vw,7rem);min-width:0;padding-block:4.5rem;display:grid}.case-section__content{min-width:0}.case-section__head>p{color:var(--color-blue);letter-spacing:.12em;margin:0 0 .8rem;font-size:.72rem;font-weight:700}.case-study-body .case-section__head h2{margin:0;font-size:clamp(1.8rem,3.5vw,3rem);line-height:1.06}.case-section__content>:first-child{margin-top:0}.case-section__content>:last-child{margin-bottom:0}.case-section__content>p{max-width:46rem;margin:0 0 1.35rem;font-size:1.0625rem}.case-section--privacy{border-radius:var(--radius-lg);background:#fbfbf88c;border:1px solid #cdd6d2;margin-top:1.5rem;padding:clamp(2rem,5vw,4rem)}.case-section--privacy .case-section__content strong{color:var(--color-heading)}.process-map,.illustrative-system{border-radius:var(--radius-lg);color:var(--color-heading);background:#fbfbf8ad;border:1px solid #ccd5d1;margin:2.75rem 0 1.75rem;padding:clamp(1.25rem,3vw,2rem)}.process-map figcaption,.illustrative-system figcaption{border-bottom:1px solid var(--color-line);justify-content:space-between;gap:1.5rem;padding-bottom:1.25rem;font-size:.75rem;display:flex}.process-map figcaption span,.illustrative-system figcaption span{color:var(--color-blue);letter-spacing:.11em;text-transform:uppercase;font-weight:700}.process-map figcaption strong,.illustrative-system figcaption strong{color:var(--color-muted);text-align:right;font-weight:500}.process-map ol{counter-reset:process;grid-template-columns:repeat(2,minmax(0,1fr));gap:0;margin:1.5rem 0 0;padding:0;list-style:none;display:grid}.process-map li{border-top:1px solid var(--color-line);grid-template-columns:2.5rem 1fr;align-items:baseline;gap:.75rem;min-height:5.25rem;padding:1rem 1.25rem 1rem 0;display:grid;position:relative}.process-map li:nth-child(2n){border-left:1px solid var(--color-line);padding-left:1.25rem}.process-map li span{color:var(--color-blue);letter-spacing:.1em;font-size:.68rem}.process-map li strong{font-size:.95rem;font-weight:600;line-height:1.35}.process-map__note{background:var(--color-soft-teal);color:#526862;letter-spacing:.07em;text-align:center;text-transform:uppercase;border-radius:999px;margin:1rem 0 0;padding:.85rem 1rem;font-size:.75rem}.evidence-structure{grid-template-columns:minmax(0,1fr) auto minmax(0,1fr);align-items:center;gap:1rem;margin-top:1.5rem;display:grid}.evidence-structure section,.sop-structure aside{border:1px solid var(--color-line);border-radius:var(--radius-sm);background:var(--color-paper);padding:1.25rem}.illustrative-kicker{color:var(--color-blue);letter-spacing:.1em;text-transform:uppercase;margin:0 0 .5rem;font-size:.68rem;font-weight:700}.illustrative-system h3{margin:0 0 1rem;font:500 1.4rem/1.2 Georgia,Times New Roman,serif}.illustrative-system dl{margin:0}.illustrative-system dl div{border-top:1px solid #e4e8e5;grid-template-columns:5.25rem 1fr;gap:.75rem;padding:.55rem 0;display:grid}.illustrative-system dt{color:var(--color-muted);letter-spacing:.07em;text-transform:uppercase;font-size:.68rem}.illustrative-system dd{margin:0;font-size:.85rem}.evidence-structure__arrow{color:var(--color-blue);font-size:1.5rem}.tracker-block{margin-top:1.5rem}.tracker-wrap{overscroll-behavior-inline:contain;width:100%;max-width:100%;overflow-x:auto}.tracker-wrap table{border-collapse:collapse;width:100%;min-width:38rem;font-size:.82rem}.tracker-wrap th{color:var(--color-muted);letter-spacing:.09em;text-align:left;text-transform:uppercase;font-size:.65rem}.tracker-wrap th,.tracker-wrap td{border-bottom:1px solid var(--color-line);padding:.85rem 1rem}.tracker-wrap tbody tr:nth-child(2){background:#e2ece873}.tracker-hint{display:none}.tracker-summary{color:var(--color-muted);margin:1rem 0 0;font-size:.8rem}.sop-structure{grid-template-columns:minmax(0,1.4fr) minmax(14rem,.6fr);gap:1.5rem;margin-top:1.5rem;display:grid}.sop-structure ol{grid-template-columns:repeat(5,minmax(0,1fr));margin:0;padding:0;list-style:none;display:grid}.sop-structure li{border:1px solid var(--color-line);background:var(--color-soft-sage);border-left:0;min-height:8rem;padding:1rem .75rem}.sop-structure li:first-child{border-left:1px solid var(--color-line);border-radius:.75rem 0 0 .75rem}.sop-structure li:last-child{border-radius:0 .75rem .75rem 0}.sop-structure li span{color:var(--color-blue);letter-spacing:.1em;margin-bottom:2rem;font-size:.65rem;display:block}.sop-structure li strong{font-size:.78rem}.sop-structure aside p:last-child{color:var(--color-muted);margin:0;font-size:.83rem}.outcome-levels{grid-template-columns:repeat(3,minmax(0,1fr));gap:1.5rem;margin-top:2.75rem;display:grid}.outcome-levels article{border-top:1px solid #b9c5c2;padding-top:1.25rem}.outcome-levels .outcome-label{color:var(--color-blue);letter-spacing:.11em;text-transform:uppercase;margin:0 0 1.5rem;font-size:.68rem;font-weight:700}.outcome-levels h3{color:var(--color-heading);margin:0 0 .75rem;font:500 1.45rem/1.2 Georgia,Times New Roman,serif}.outcome-levels article>p:last-child{color:var(--color-muted);margin:0;font-size:.88rem}.project-page--social-case{padding-bottom:5rem}.project-page--social-case .project-hero{max-width:none}.project-page--social-case .project-hero h1{letter-spacing:-.035em;max-width:none;font-size:clamp(3.35rem,4.6vw,4.2rem)}.project-page--social-case .project-lede{max-width:64rem;color:var(--color-heading);letter-spacing:-.015em;text-transform:none;margin-top:1.75rem;font-family:Georgia,Times New Roman,serif;font-size:clamp(1.25rem,2.25vw,1.65rem);font-weight:400;line-height:1.45}.project-intro-copy{max-width:62rem;color:var(--color-muted);margin-top:2.25rem}.project-intro-copy p{margin:0 0 1rem;font-size:1.0625rem;line-height:1.72}.project-scope-line{letter-spacing:.012em;text-transform:none;border:0;margin:2rem 0 0;padding:0;line-height:1.55;max-width:none!important;color:var(--color-muted)!important;font-size:.875rem!important}.metric-row{border-block:1px solid var(--color-line);margin:2.25rem 0;padding:0;display:grid}.metric-row--hero{grid-template-columns:repeat(3,minmax(0,1fr));margin:3rem 0 0}.metric-row--post{grid-template-columns:repeat(5,minmax(0,1fr))}.metric-row>div{border-right:1px solid var(--color-line);grid-template-rows:2.75rem minmax(2rem,auto);align-items:start;gap:.45rem;min-width:0;padding:1.25rem 1rem;display:grid}.metric-row>div:first-child{padding-left:0}.metric-row>div:last-child{border-right:0;padding-right:0}.metric-row dt{min-width:0;color:var(--color-muted);letter-spacing:.055em;text-transform:uppercase;overflow-wrap:anywhere;grid-row:2;font-size:.6rem;line-height:1.3}.metric-row dd{color:var(--color-heading);font-variant-numeric:lining-nums proportional-nums;font-feature-settings:"lnum" 1, "pnum" 1;letter-spacing:-.012em;white-space:nowrap;grid-row:1;align-self:start;margin:0;font-family:Times New Roman,Times,serif;font-size:clamp(1.35rem,2.5vw,2rem);line-height:1}.metric-row--hero>div{grid-template-rows:3.25rem 2.5rem}.metric-row--hero dd{font-size:clamp(2rem,4vw,2.75rem);line-height:1}.metric-row--post dd{font-size:clamp(1.35rem,1.8vw,1.7rem)}.social-case-body{margin-top:6rem}.social-case-body .case-section:first-child{border-top:0}.social-case-body .case-section__content>p,.social-evidence-copy>p,.social-selected-main>p,.social-selected-followup>p,.social-approach-copy p{font-size:1.0625rem;line-height:1.72}.case-section--stacked{grid-template-columns:minmax(0,1fr);gap:2.5rem}.case-section--stacked .case-section__head{max-width:58rem}.case-section--stacked .case-section__content{width:100%}.social-approach-copy{grid-template-columns:repeat(2,minmax(0,1fr));gap:clamp(2.75rem,7vw,6rem);max-width:68rem;display:grid}.social-approach-copy p{margin:0 0 1.35rem}.social-account-evidence{max-width:50rem}.social-account-label,.social-account-evidence__supplement{display:none}.social-editorial-cues{flex-wrap:wrap;align-items:center;gap:.55rem;margin:2.25rem 0 3rem;padding:0;list-style:none;display:flex}.social-editorial-cues li{color:var(--color-heading);letter-spacing:.09em;text-transform:uppercase;align-items:center;gap:.55rem;font-size:.72rem;font-weight:650;display:inline-flex}.social-editorial-cues li:not(:last-child):after{content:"·";color:var(--color-blue)}.social-post-title{max-width:46rem;color:var(--color-heading);letter-spacing:-.02em;font-family:Georgia,Times New Roman,serif;margin-bottom:2.75rem!important;font-size:clamp(1.4rem,2.6vw,2rem)!important;line-height:1.35!important}.social-post-title span,.social-commercial-label{color:var(--color-blue);letter-spacing:.12em;text-transform:uppercase;margin-bottom:.65rem;font-family:-apple-system,BlinkMacSystemFont,Segoe UI,Helvetica,Arial,sans-serif;font-size:.68rem;font-weight:700;display:block}.social-selected-case{display:contents}.social-mobile-attribution,.metric-row-mobile{display:none}.social-selected-layout{grid-template-columns:minmax(18rem,.78fr) minmax(0,1.22fr);grid-template-areas:"evidence main""evidence metrics""evidence followup";align-items:start;column-gap:clamp(3rem,7vw,6rem);display:grid}.social-selected-layout--image-right{grid-template-columns:minmax(0,1.22fr) minmax(18rem,.78fr);grid-template-areas:"main evidence""metrics evidence""followup evidence"}.social-selected-layout>.evidence-figure{grid-area:evidence;position:sticky;top:6.875rem}.social-selected-main{grid-area:main;min-width:0}.social-selected-followup{grid-area:followup;min-width:0}.social-selected-layout>.metric-row{grid-area:metrics;min-width:0}.social-selected-main>p,.social-selected-followup>p{max-width:47rem;margin:0 0 1.35rem}.social-selected-layout>.metric-row{margin:1rem 0 2.5rem}.social-evidence-spread{grid-template-columns:minmax(18rem,.82fr) minmax(0,1.18fr);align-items:start;gap:clamp(2.5rem,5vw,4.5rem);margin-top:2.25rem;display:grid}.social-evidence-spread--copy-first{grid-template-columns:minmax(0,1.18fr) minmax(18rem,.82fr)}.social-evidence-copy{min-width:0}.social-evidence-copy>p{max-width:46rem;margin:0 0 1.35rem}.social-evidence-spread>.evidence-figure{position:sticky;top:6.875rem}.evidence-figure{min-width:0;color:var(--color-muted);margin:0}.evidence-figure__trigger{width:100%;color:inherit;font:inherit;text-align:left;cursor:zoom-in;background:0 0;border:0;margin:0;padding:0;display:block}.evidence-figure__preview{display:block;overflow:hidden}.evidence-figure__placeholder,.evidence-figure__preview{border-radius:var(--radius-sm);border:1px solid #cbd5d1;width:100%}.evidence-figure__placeholder{aspect-ratio:4/5}.evidence-figure__preview img{border-radius:inherit;width:100%;height:auto;display:block}.evidence-figure--wide .evidence-figure__placeholder{aspect-ratio:16/9}.evidence-figure__view-label{color:var(--color-heading);letter-spacing:.035em;text-underline-offset:.2rem;margin-top:.65rem;font-size:.72rem;font-weight:650;display:inline-block}.evidence-figure__trigger:hover .evidence-figure__view-label{text-decoration:underline}.evidence-figure__placeholder{background:linear-gradient(145deg, #ffffff73, transparent 62%), var(--color-soft-sage);text-align:center;flex-direction:column;justify-content:center;gap:.8rem;padding:clamp(1.5rem,4vw,3rem);display:flex}.evidence-figure__placeholder span{color:var(--color-blue);letter-spacing:.11em;text-transform:uppercase;font-size:.66rem;font-weight:700}.evidence-figure__placeholder strong{color:var(--color-heading);font:500 clamp(1.2rem,2.4vw,1.8rem)/1.25 Georgia,Times New Roman,serif}.evidence-figure__placeholder small{overflow-wrap:anywhere;font-size:.7rem;line-height:1.5}.evidence-figure figcaption{gap:.35rem;padding-top:.85rem;font-size:.72rem;line-height:1.5;display:grid}.evidence-figure figcaption small{border-top:1px solid var(--color-line);color:var(--color-heading);font-size:inherit;padding-top:.55rem}.evidence-viewer-open,.evidence-viewer-open body{overflow:hidden}.evidence-viewer{background:var(--color-paper);width:min(92vw,52rem);max-width:none;height:min(90dvh,56rem);max-height:none;color:var(--color-ink);border:1px solid #c4ceca;border-radius:1rem;margin:auto;padding:0;overflow:hidden;box-shadow:0 1.5rem 5rem #20282633}.evidence-viewer::backdrop{background:#20282694}.evidence-viewer__panel{grid-template-rows:auto minmax(0,1fr) auto;height:100%;display:grid}.evidence-viewer__header{border-bottom:1px solid var(--color-line);justify-content:space-between;align-items:center;gap:1rem;padding:.8rem 1rem;display:flex}.evidence-viewer__header h2{color:var(--color-heading);letter-spacing:-.01em;margin:0;font-family:Georgia,Times New Roman,serif;font-size:1rem;font-weight:500;line-height:1.3}.evidence-viewer__header form{margin:0}.evidence-viewer__close{color:var(--color-heading);cursor:pointer;background:0 0;border:1px solid #bdc8c4;border-radius:999px;padding:.45rem .7rem;font:650 .75rem/1 -apple-system,BlinkMacSystemFont,Segoe UI,Helvetica,Arial,sans-serif}.evidence-viewer__scroll{overscroll-behavior:contain;background:#e9ece9;min-height:0;padding:1rem;overflow:auto}.evidence-viewer__scroll img{border:1px solid #cbd5d1;border-radius:.65rem;width:100%;max-width:50rem;height:auto;margin-inline:auto;display:block}.evidence-viewer__caption{border-top:1px solid var(--color-line);color:var(--color-muted);gap:.25rem;padding:.7rem 1rem;font-size:.7rem;line-height:1.45;display:grid}.evidence-viewer__caption small{color:var(--color-heading);font-size:inherit}.social-commercial-label{margin:0 0 .75rem!important}.social-subheading{color:var(--color-heading);letter-spacing:-.03em;margin:3.75rem 0 0;font:500 clamp(1.75rem,3.4vw,2.65rem)/1.15 Georgia,Times New Roman,serif}.back-link{margin-top:4rem;display:inline-block}.visually-hidden{clip:rect(0, 0, 0, 0);white-space:nowrap;border:0;width:1px;height:1px;margin:-1px;padding:0;position:absolute;overflow:hidden}@media (width>=64rem){.project-page--social-case .project-hero h1{white-space:nowrap}}@media (hover:hover){.project-card:hover{transform:translateY(-4px);box-shadow:0 1.125rem 2.75rem #33443e14}}@media (width<=46rem){.page{width:min(calc(100% - 1.75rem), var(--content-width))}.header-inner{align-items:flex-start;min-height:4.125rem;padding-block:.95rem}.nav-links{flex-wrap:wrap;justify-content:flex-end;row-gap:0;font-size:.75rem}.nav-links a{padding-block:.25rem}.hero{min-height:auto;padding-block:5rem 3.75rem}.hero-meta{flex-direction:column;margin-top:3rem}.site-section{padding-block:4rem}.section-head{flex-direction:column;align-items:start}.project-card--featured .project-card__link{grid-template-columns:1fr}.project-card--featured .project-visual{min-height:18rem;margin-bottom:0}.project-grid,.project-list{grid-template-columns:1fr}.project-list .project-card:first-child{grid-column:auto}.photo-strip{grid-template-columns:1fr 1fr}.about-grid{grid-template-columns:1fr;gap:1.75rem}.capabilities-grid,.beyond-grid{grid-template-columns:1fr;gap:2.5rem}.beyond-note{min-height:12rem}.footer-grid{flex-direction:column;align-items:start}.page-intro{width:min(100% - 1.75rem,61rem);padding-block:5rem 3.5rem}.listing-section,.placeholder-section,.project-page{padding-block:4rem}.project-page--case-study .project-hero>p:not(.eyebrow,.project-lede){font-size:1.0625rem;line-height:1.72}.project-meta{grid-template-columns:1fr;margin-top:2.75rem}.project-meta div{padding-block:1rem;padding-right:0}.project-methods{gap:.45rem;margin-top:.65rem;display:grid}.project-methods li{border-left:1px solid #b9c5c2;padding-left:.85rem;line-height:1.45}.project-methods li:not(:last-child):after{content:none}.case-study-body{margin-top:4rem}.case-section{grid-template-columns:1fr;gap:1.25rem;padding-block:3rem}.case-section__head>p{margin-bottom:.5rem}.case-study-body .case-section__head h2{text-wrap:balance;font-size:clamp(1.9rem,8vw,2.4rem);line-height:1.12}.case-section__content>p{margin-bottom:1.15rem;font-size:1rem;line-height:1.72}.process-map,.illustrative-system{margin:2rem 0 1.25rem;padding:1rem}.process-map ol{border-left:1px solid #c3cfcb;grid-template-columns:1fr;margin-top:1.15rem;padding-left:1rem}.process-map li{grid-template-columns:2rem 1fr;min-height:auto;padding:.9rem .25rem}.process-map li:last-child{border-bottom:1px solid var(--color-line)}.process-map li:nth-child(2n){border-left:0;padding-left:.25rem}.process-map__note{border-radius:var(--radius-sm);line-height:1.45}.evidence-structure{grid-template-columns:1fr;gap:.75rem}.evidence-structure__arrow{justify-self:center;transform:rotate(90deg)}.evidence-structure section,.sop-structure aside{padding:1rem}.tracker-wrap table{min-width:33rem;font-size:.875rem}.tracker-wrap th{font-size:.75rem}.tracker-wrap th,.tracker-wrap td{padding:.75rem}.tracker-hint{color:var(--color-muted);letter-spacing:.04em;justify-content:space-between;gap:1rem;margin:0 0 .75rem;font-size:.75rem;display:flex}.tracker-summary{font-size:.875rem;line-height:1.55}.sop-structure{grid-template-columns:1fr;gap:1rem}.outcome-levels{grid-template-columns:1fr;gap:2.25rem;margin-top:2rem}.outcome-levels .outcome-label{margin-bottom:.85rem}.project-page--social-case{width:min(calc(100% - 3rem), var(--content-width));padding-top:2.5rem}.project-page--social-case .project-hero .eyebrow{font-size:.65rem}.project-page--social-case .project-lede{margin-top:.8rem;font-size:1.1rem;line-height:1.42}.project-page--social-case .project-hero h1{white-space:normal;text-wrap:balance;font-size:1.55rem;line-height:1.1}.project-page--social-case .project-intro-copy{margin-top:1rem}.project-scope-line{margin-top:1rem;line-height:1.45;font-size:.65rem!important}.project-intro-copy p,.social-case-body .case-section__content>p,.social-evidence-copy>p,.social-selected-main>p,.social-selected-followup>p,.social-approach-copy p{margin-bottom:.8rem;font-size:.875rem;line-height:1.58}.project-page--social-case .project-intro-copy p{margin-bottom:.6rem}.social-case-body{margin-top:2.5rem}.social-case-body .case-section{gap:.75rem;padding-block:1.75rem}.social-case-body .case-section__head>p{font-size:.65rem}.social-case-body .case-section__head h2{font-size:1.42rem;line-height:1.12}.case-section--stacked{gap:.85rem}.social-approach-copy{grid-template-columns:1fr;gap:0}.metric-row--post{flex-wrap:nowrap;align-items:baseline;gap:0;padding-block:.5rem;display:flex}.metric-row--post>div{border:0;flex:none;align-items:baseline;gap:.15rem;padding:0;display:inline-flex}.metric-row--post>div:not(:last-child):after{content:"·";color:var(--color-muted);margin-inline:.05rem;font-size:.609375rem}.metric-row--post dt{letter-spacing:0;text-transform:lowercase;overflow-wrap:normal;order:2;font-size:.609375rem;line-height:1.35}.metric-row--post dd{letter-spacing:0;order:1;font-family:-apple-system,BlinkMacSystemFont,Segoe UI,Helvetica,Arial,sans-serif;font-size:.625rem;font-weight:650;line-height:1.35}.project-page--social-case .metric-row--hero{display:none}.social-case-body .case-section:first-child .case-section__content{flex-direction:column;display:flex}.social-approach-copy{order:1}.social-account-evidence{order:2;width:100%;max-width:none;margin-top:.75rem}.social-account-label{color:var(--color-blue);letter-spacing:.075rem;text-transform:uppercase;font-weight:700;display:block;margin:0 0 1rem!important;font-size:.65625rem!important;line-height:1.2!important}.social-account-evidence__row{grid-template-columns:minmax(0,1.9286fr) minmax(0,1fr);gap:.875rem;width:100%;min-height:4.75rem;display:grid}.social-account-evidence .evidence-figure{background:#242929;align-items:center;width:100%;min-height:4.75rem;margin:0;display:flex}.social-account-evidence .evidence-figure__preview{border:0;border-radius:0;width:100%}.social-account-evidence .evidence-figure figcaption{display:none}.social-account-evidence__supplement{background:var(--color-paper);flex-direction:column;justify-content:flex-start;gap:.25rem;min-width:0;min-height:4.75rem;padding-top:.05rem;display:flex}.social-account-evidence__supplement strong{color:var(--color-heading);font:400 1.75rem/1 Georgia,Times New Roman,serif}.social-account-evidence__supplement span{color:var(--color-muted);letter-spacing:.05rem;text-transform:uppercase;font-size:.4375rem;font-weight:700;line-height:1.7}.social-editorial-cues{flex-wrap:nowrap;order:3;gap:.375rem;width:100%;margin:1rem 0 0;display:flex}.social-editorial-cues li{color:var(--color-heading);letter-spacing:0;text-transform:none;white-space:nowrap;border-radius:999px;flex:none;justify-content:center;padding:.3125rem .49rem;font-size:.59375rem;font-weight:650;line-height:1.2}.social-editorial-cues li:first-child{background:#f7e8ede6}.social-editorial-cues li:nth-child(2){background:#e8f0e9e6}.social-editorial-cues li:nth-child(3){background:#e5f0fae6}.social-editorial-cues li:nth-child(4){background:#f2f0e9e6}.social-editorial-cues li:after{content:none!important}.social-case-body .case-section__head h2{text-wrap:wrap;width:100%;max-width:21.375rem;font-size:1.375rem;line-height:1.12}.social-selected-case{grid-template-columns:minmax(0,1.025fr) minmax(0,1fr);grid-template-areas:"evidence title""evidence metrics""attribution attribution""main main""followup followup";align-items:start;column-gap:.875rem;display:grid}.social-selected-case>.social-post-title{grid-area:title;margin:0!important}.social-selected-case>.social-selected-layout{display:contents}.social-selected-layout>.evidence-figure,.social-evidence-spread>.evidence-figure{position:static}.social-selected-case .social-selected-layout>.metric-row{display:none}.social-selected-case .metric-row-mobile{color:var(--color-muted);letter-spacing:-.012em;text-transform:lowercase;grid-area:metrics;align-self:start;gap:.2rem;margin-top:.5rem;font-family:-apple-system,BlinkMacSystemFont,Segoe UI,Helvetica,Arial,sans-serif;font-size:clamp(.45rem,1.95vw,.5rem);line-height:1.45;display:grid}.metric-row-mobile__line{white-space:nowrap;display:block}.metric-row-mobile__item strong{color:var(--color-heading);font-weight:650}.metric-row-mobile__separator{color:var(--color-muted)}.social-mobile-attribution{color:var(--color-muted);grid-area:attribution;display:block;margin:.5rem 0 0!important;font-size:.6875rem!important;line-height:1.4!important}.social-evidence-spread,.social-evidence-spread--copy-first{grid-template-columns:1fr;grid-template-areas:"evidence""copy";gap:.8rem;margin-top:.75rem}.social-evidence-spread>.evidence-figure{grid-area:evidence}.social-evidence-spread>.social-evidence-copy{grid-area:copy}.social-case-body .evidence-figure{width:min(65vw,16.25rem);margin-inline:auto}.social-selected-case .evidence-figure{width:100%;margin:0}.social-account-evidence .evidence-figure{width:100%;max-width:none;margin:0}.social-selected-case .evidence-figure__preview{border-radius:0}.social-case-body .evidence-figure__preview{width:100%;height:auto;overflow:visible}.social-case-body .evidence-figure__preview img{object-fit:contain;object-position:center;width:100%;height:auto}.evidence-figure__view-label{margin-top:.5rem;font-size:.75rem}.social-case-body .evidence-figure figcaption{padding-top:.3rem;font-size:.6875rem;line-height:1.4}.social-selected-case .evidence-figure figcaption{display:none}.evidence-figure__placeholder{min-height:18rem}.evidence-figure--wide .evidence-figure__placeholder{min-height:13rem}.social-selected-case .social-selected-main{margin-top:1.75rem}.social-post-title{margin-bottom:.75rem!important;font-size:1.0625rem!important;line-height:1.22!important}.social-post-title span,.social-commercial-label{margin-bottom:.3rem;font-size:.625rem}.social-subheading{margin-top:1.75rem;font-size:1.2rem;line-height:1.16}.evidence-viewer{width:calc(100% - 1.5rem);height:calc(100dvh - 1.5rem)}.evidence-viewer__scroll{padding:.75rem}}@media (width<=38.75rem){.header-inner{flex-direction:column;gap:.25rem}.header-inner nav{width:100%}.nav-links{justify-content:space-between;gap:.5rem}.hero h1{text-wrap:balance;font-size:clamp(2rem,9.5vw,2.45rem);line-height:1.16}.hero-copy{margin-top:1.5rem;font-size:1.125rem;line-height:1.65}.section-head{margin-bottom:1.75rem}.project-card__link,.project-card--featured .project-card__link{padding:1rem}.project-card--featured .project-visual,.project-visual{min-height:15rem}.project-card--featured h3{font-size:2.1rem;line-height:1.1}.tag{padding:.4rem .55rem;font-size:.75rem;line-height:1.25}.about-copy{font-size:1.125rem;line-height:1.65}.photo-strip{grid-template-columns:1fr}.photo-block,.photo-block:nth-child(2),.photo-block:nth-child(3),.photo-block:nth-child(4){min-height:13rem}.photo-copy{flex-direction:column;align-items:flex-start;gap:.5rem}.project-hero h1{text-wrap:balance;font-size:2.45rem;line-height:1.07}.project-lede{font-size:.75rem;line-height:1.5}.project-meta dt,.illustrative-kicker,.process-map li span,.outcome-levels .outcome-label,.tiny{font-size:.75rem}.process-map figcaption,.illustrative-system figcaption{flex-direction:column;gap:.35rem}.process-map figcaption strong,.illustrative-system figcaption strong{text-align:left}.sop-structure ol{grid-template-columns:1fr}.sop-structure li{border-left:1px solid var(--color-line);border-top:0;min-height:auto}.sop-structure li:first-child{border-top:1px solid var(--color-line);border-radius:.75rem .75rem 0 0}.sop-structure li:last-child{border-radius:0 0 .75rem .75rem}.sop-structure li span{margin:0 1rem 0 0;display:inline-block}.case-section--privacy{padding:1.25rem}.metric-row--post{flex-wrap:wrap;row-gap:.2rem}}@media (width<=23.5rem){.project-page--social-case .project-lede{font-size:1.0625rem}.project-page--social-case .project-hero h1{font-size:1.5rem}.project-intro-copy p,.social-case-body .case-section__content>p,.social-evidence-copy>p,.social-selected-main>p,.social-selected-followup>p,.social-approach-copy p{font-size:.84375rem;line-height:1.58}.social-case-body .case-section__head h2{font-size:1.375rem}.social-editorial-cues{gap:.25rem}.social-editorial-cues li{padding-inline:.375rem;font-size:.53125rem}.social-post-title,.social-subheading{font-size:1.125rem!important}.social-case-body .evidence-figure figcaption{font-size:.65625rem}}@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,:before,:after{scroll-behavior:auto!important;transition-duration:.01ms!important}}